The International Association of Airport Duty Free Stores celebrated the Duty Free Show of the Americas at the Orlando World Center Marriott in Orlando, Florida. NexusIdeas was there to set up the booth we created for Diageo, the London-based spirits distributor. Diageo, a longtime NexusIdeas client, distributes some of the most famous brands in the world: brands like Johnnie Walker, Smirnoff, Baileys, and many others. The booth was innovative in both its design and its construction, and it aroused the curiosity of other exhibitors, who approached our team to inquire about the materials and the structure. Even friends from Skyline, whose systems we used in the construction of the bridges and the meeting rooms, stopped by to ask a few questions, too, and left rather impressed with our NexusIdeas ingenuity. Almost two hundred companies exhibited their latest products at the Trademarket exhibit area. We used the Sodem system for the bar.